The LA Bowl (branded as the Jimmy Kimmel LA Bowl presented by Stifel for sponsorship reasons), is an upcoming NCAA Division I Football Bowl Subdivisioncollege footballbowl game scheduled to be played at SoFi Stadium in Inglewood, California, starting with the inaugural game on December 18, 2021. The game plans to feature bowl-eligible teams from the Mountain West and Pac-12 conferences.
The Mountain West and Pac-12 announced tie-ins for the new bowl in July 2019, under a five-year agreement. The game was officially unveiled in February 2020. It will match up the Mountain West champion (or the next-highest pick available if the conference champion is selected for the New Year’s Six) against the fifth pick from the Pac-12. Previously, the Mountain West champion had received an automatic bid to the Las Vegas Bowl. The game is owned and operated by the owners of SoFi Stadium, StadCo LA, LLC.
Three weeks before the scheduled bowl game debut on December 30, 2020, the game was canceled due to the COVID-19 pandemic.
On June 16, 2021, the game was renamed the Jimmy Kimmel LA Bowl as part of a naming rights agreement with comedian and late-night talk show host Jimmy Kimmel. Announcing the renaming on Jimmy Kimmel Live!, Kimmel remarked that “never before has a bowl game been named after a human being (as far as I know, I didn’t check)”. The game is the first bowl named for a living figure; the Will RogersBowl was held in Oklahoma City in 1947 as a memorial to the actor who died in 1935. The investment bank Stifel was later added as a presenting sponsor.
The 2021 game will be televised by ABC.
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